Car Insurance without prejudice

The better you drive, the cheaper your insurance.

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We believe insurance should be based on your actual driving behaviour, not on vague judgements about your age, job, or home address.

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We want to help you drive more safely. Less accidents are better for everyone.

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We provide access to the latest AI computer vision to analyse your driving in real-time

How it works

Set up a phone on your dashboard so it can see the road, and while you drive our app will watch the road and analyse your driving in real-time.

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Our app uses AI to understand the road in a similar way to how a self-driving car does.

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We then work out your insurance cost based on your driving. The better you drive, the cheaper your insurance.

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Based on your driving we give you targeted guidance on how you can drive more safely, which then further reduces your insurance.

Drive safer, pay less.
It's that simple!